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Jingyan Wu <Juri>

^{Visual Designer & Storyteller

Exhibition Identities & Editorial

Brand Creative}
pppppwujingyan@outlook.com
@wujingyan628

Jingyan Wu is a multidisciplinary designer and brand strategist focused on the intersection of systematic visual identity and narrative-driven storytelling.

By bridging editorial intuition with strategic rigor, Wu investigates how symbols, typography, and visual mapping can construct cohesive brand ecosystems. The practice is rooted in translating complex or non-linear narratives into structured, highly functional visual sequences.

Whether developing a radical brand positioning, crafting an experimental publication, or designing an omnichannel identity, Wu treats every touchpoint as a site for continuous narrative building—balancing creative experimentation with clear strategic intent.

Core Capabilities:

Brand Strategy & Positioning
Visual Identity Systems
Editorial & Publication Design
Visual Mapping & Art Direction
Strategic Storytelling

Education

London College of Communication, University of the Arts London
MA Design for Social Innovation and Sustainable Futures
2024-2025

Soochow University, China
BA Digital Media Art
2020-2024

Experience

Creative Marketing Intern
Karla Otto, Shanghai
Jun – Aug 2025

Executed digital marketing campaigns and social media content strategies for top tier fashion and lifestyle brands including Barbour, Gentle Monster, Flos, and Kartell.

Designed highly localized visual assets for premium social platforms including WeChat and Rednote to increase brand awareness and audience interaction.

Collaborated with cross functional PR and marketing teams to ensure conceptual alignment and brand consistency across all digital touchpoints.

Brand Specialist
Canada Goose, London
Oct 2025 – Feb 2026

Spearheaded premium storytelling and brand heritage communication to enhance global customer engagement.

Translated product features into compelling value propositions to drive brand loyalty and conversion.

Campaign & Visual Lead ( freelance )
Independent Exhibitions & Cultural Projects
Mar 2024 – Present

Led the full cycle campaign strategy and visual identity design for multiple independent exhibitions including "Toast to the Void" at Plant Room.

Generated significant organic growth and digital traction through strategic social media content, resulting in campaign materials being featured and reshared by prominent art institutions and academic organizations including Goldsmiths (University of London) and The Koppel Project.

Secured a long term close marketing and creative partnership with the curatorial team Enzyme Collective due to successful campaign execution and brand growth.

Managed post event documentation and content archiving, converting physical event narratives into structured digital and print marketing assets for future brand promotion.